We New Yorkers live in a crazy and wild place. I love being a New Yorker – the sounds, smells, sights and cultures of the city stimulate and inspire me. Things here are always happening, changing. In the midst of this activity, cultures collide, leaving their impact on us.
My environment is comprised of many disparate elements. These elements are constantly in motion, zooming past one another, or crashing into each other. At times, they leave behind confusion and consternation. It is a state of chaos. My work calms that chaos, it structures, making things comprehensible. I create harmony within and outside my artwork.
Color plays a key role in my creations. It is vitality, a life blood. I enjoy the joyful spirit of bold color but more important is the energy the use of saturated hue (pure color) brings. At times, the energy of color can feel chaotic. Its random use can lead to a sense of confusion and mayhem. My work delves not only into the essence of hue but also the impact of one color on another. As one collides into the other, I curb the maelstrom, creating complementary contrasts and analogous pairings. I command the power of color by directing its intensity (depth of color) and value (lightness).
An artist for more than 20 years, Friedland’s earlier careers had little to do directly with art. Out of college with a Journalism degree, she wrote proposals for grants. A partial masters in Communications Research and an MBA helped further her corporate sector careers in Marketing, Merchandising and Advertising.
Study in Interior Design at Pratt Institute was a turning point when one of her instructors suggested she illustrate children’s books. That teacher’s support gave Friedland the confidence to pursue art seriously.
Friedland worked independently developing painting skills, taking workshops with well-known artists and going to the Art Students League. She returned to college to get art prerequisites in preparation for an MFA program.
Friedland’s work has been shown extensively across the country and received awards in exhibits of: Hilton Head Art League, Northwest Watercolor Society, Pastel Society of America, Mississippi Watercolor Society, amongst others.
It has also been featured in “The Artists’s Magazine” and “Arts and Activities” magazines.
An experienced coach, Friedland has led artist coaching groups. She is a licensed facilitator for workshops that help creative business people create plans for their business using the “Right Brain Business Plan.”
As a Teaching Artist, Friedland has taught art to mainstream and special needs children and adults for more than 12 years. A devoted transplant to Brooklyn, New York, she buries a Brooklyn Bridge symbol in each of her paintings. Community activist, Friedland founded and led Flatbush Artists and the Flatbush
Artist Studio Tour.